Wildacre Rotisserie

Wildacre Rotisserie opened its doors in June, 2022, bringing upscale, fast-casual rotisserie to Cos Cob, CT. Inspired by his time living in San Francisco and LA, founder Ben Pote envisioned a California-style menu and a space to match: minimalist and clean but with an earthy, naturalistic vibe.

Command+N Creative was brought onboard at the very beginning—before Wildacre Rotisserie even had its name—so we were able to shape the brand’s identity from conception. We started with the logotype: a mark that would marry “laid-back-California-cool” with “traditional-classic-Connecticut”. From there, we established Wildacre’s color palette: a dark olive green with accents of orange—a nod to Ben’s favorite California flower, and eventual Wildacre icon, the poppy. With these foundational assets finalized, it was time to apply them to the most important design application for any restaurant: the menu. In designing the menu, we solidified a strong typographic system and library of illustrations that could then be carried throughout the website, in-store signage, and all other printed materials and merchandise.

We are thrilled to continue working with Wildacre Rotisserie as the business grows and its design needs evolve. Visit wildacrerotisserie.com and their physical location in Cos Cob if you want some truly delicious California fare (we’re partial to the Pacifica Salad!).